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Moncler’s First Australian Store Opens in Melbourne

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Moncler outlet. You might be familiar with its clothing, not least because Drake wore one of the French-Italian label’s signature down jackets in the meme-generating film-clip for Hotline Bling two years ago.

The ultra-luxury brand has roots in outdoor clothing and sportswear, but has become known for those (very, very pricey) high-fashion quilted jackets – the core range of which is now available at Moncler’s first Australian store. It opened quietly in Melbourne in May at Chadstone Shopping Centre.

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Moncler CEO Remo Ruffini tells Broadsheet that Australia “can become very important” for the company.

“Australians already love Moncler outlet as they perfectly distinguish the real values of our brand,” he says. “Quality and creativity, innovation and originality are the values which set the foundation for Moncler.”

Established in 1952, the brand initially produced sleeping bags, tents and adventure products. Since 2003, under Ruffini’s creative direction, it has combined its sportswear technicality with a fashionable edge. Regular appearances at New York Fashion Week showcase the brand’s lines of outerwear and apparel for men and women.

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Even before Drake shimmied around in a various coloured cubes in 2015, cheap Moncler’s longstanding reputation as a European luxury product has seen it make various appearances in pop culture history.

In 1968, the brand dressed the French ski team for the Winter Olympics. Throughout the ’80s, the trendsetting Italian Paninari youth subculture adopted cheap Moncler jackets as its uniform. Celebrities raised the brand’s international profile again in the 2000s, with names including Victoria Beckham and Tom Cruise spotted in the classic cheap Moncler jackets.

The Melbourne store carries the brand’s main collection for men and women plus knitwear. There is also a range of accessories including footwear, bags, backpacks and small leather goods, as well as the Moncler Enfant line for children. The Thom Browne-designed Moncler Gamme Bleu line will arrive in August.

Moncler’s New Short Film Moonray Is Sci-Fi B Movie Gold

Whether extraterrestrial-fashionistas are extending their influence into the farthest corners of the universe on social media remains to be seen. But apparently, style is a universal language that extends far beyond the Milky Way galaxy.

In Moncler’s new fashion film, two space explorers discover that extraterrestrial fashion has come a long way since E.T., Star Wars and District 9. A silver alien foe (or friend?) battles with the earthlings in a scene not dissimilar to those witnessed in queues for the latest mega-hyped streetwear drops. However, rather than a money gun, the Glaglax inhabitant comes armed with his “style-swapper gun,” and shots, quite literally, are fired.

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The short, Moonray, is a sneak peek of a collection launching on moncler outlet on June 22. Watch above and then check out more of the Moonray B movie via monclersjacketsoutlet.co.uk.

Take a look at Moncler’s “Postcards” collection created with the help of Parisian artist Jean-Philippe Delhomme.

Latest Moncler Collection Offers an Artsy Take on Your Summer Wardrobe

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Moncler’s latest collection is set to add a witty, subversive punch to your summer wardrobe. The brand, which is known for its wildly popular—and ultra-functional—winter gear, has teamed up with Paris-based illustrator and painter Jean-Philippe Delhomme, best known for his whimsical takes on fashion and popular culture, to capture the essence of the world’s most famous beaches. The resulting Postcards collection, which features a range of T-shirts, swim shorts, and windbreakers, is a vibrant and playful nod to iconic summertime destinations like Venice Beach, the Hamptons, and Positano.

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His resulting illustrations have been emblazoned across summertime wardrobe staples using a unique combination of digital printing and embroidery. After being coated in resin, each illustration is then printed and brought to life via embroidered details that create a 3-D effect on the final garment. In addition to printed T-shirts and jackets, the collection also includes solid pieces that draw from each of the illustrations’ cheery yellow, blue, red, and sandy beige color palettes.

Standout pieces from the collection—which is available to purchase both in store and online—include cherry-tomato-red swim shorts ($220), a T-shirt featuring an Americana take on the Hamptons ($480), and a playful, Positano-inspired rendition of Moncler’s classic windbreaker ($1,355). (monclersjacketsoutlet.co.uk)